Article: KIA Design Four Times Awarded
Kia Motors is one of the winners of the Automotive Brand Contest 2011, the international brand and design competition for the automotive industry, held this year for the first time. The jury awarded the Kia Motors brand competition four times over for outstanding design.
In the category of brand design, they rated the overall brand strategy and alignment design, Kia has been honored as “Best of Best”. This takes the top honor in each category only once. In the category of Exterior three Kia models have been awarded “Winner”: the compact SUV Sportage, the new-generation B-segment model Rio (launch: September 2011) and mid-size sedan Kia Optima, beginning in 2012 Germany is introduced.
The Design Council, the organizer of the new competition Automotive Fire Contest, was founded in 1953 on the initiative of the German Bundestag, to make good industrial design to a broad public, and is now among the world’s leading competence centers for communication and know-how transfer in the design area. The donors of these neutral institution include 170 domestic and to foreign companies. – Introduced the first-born winner of the new competition at the Frankfurt IAA in the Automotive Designers’ Night on 13 September 2011.